
2 March 2023
MultiChoice and Comcast’s NBCUniversal and Sky partner to create leading streaming service in Africa
Thursday March 2, 2023: MultiChoice Group (MultiChoice) (JSE: MCG) and Comcast’s (NASDAQ: CMCSA) NBCUniversal and Sky today announced a new partnership that will bring some of the world’s best content and technology to streaming customers across MultiChoice’s 50-market footprint in sub-Saharan Africa, at a time when Africa is approaching an inflection point in terms of broadband connectivity and affordability. The new Showmax group will be 70% owned by MultiChoice and 30% by NBCUniversal.* It will build on Showmax’s success to date and aim to create the leading streaming service in Africa.
Powered by Peacock’s leading, globally-scaled technology, Showmax subscribers will have access to an extensive premium content portfolio, bringing African audiences the best of local and international programming. The service will combine MultiChoice’s accelerating investment in local content with a unique pipeline of award-winning and critically acclaimed international content licensed from NBCUniversal and Sky, third party content from HBO, Warner Brothers International, Sony and others, as well as live English Premier League (EPL) football. The partnership will also provide access to all the best African content such as Showmax Originals and local content from MultiChoice’s proprietary channels including Mzansi Magic, Africa Magic and Maisha Magic.
Using a significant portfolio of global media assets and Peacock’s streaming platform, which finished 2022 with over 20 million paid subscribers in the US, NBCUniversal and Sky will provide ongoing support through the licensing of both technology and content.
“We launched Showmax as the first African streaming service in 2015 and are extremely proud of its success to date. This agreement represents a great opportunity for our Showmax team to scale even greater heights by working with a leading global player in Comcast and its subsidiaries,” said Calvo Mawela, Chief Executive Officer of MultiChoice. “The new business venture deepens an already strong relationship and builds on the Sky Glass technology partnership that we announced in September last year. We believe we are extremely well positioned to create a winning platform going forward.”
Dana Strong, Group Chief Executive Officer, Sky, commented, “This new collaboration in streaming and content with MultiChoice, NBCUniversal, and Sky takes our partnership to the next level in one of the world’s most vibrant, fastest growing markets. Last year, we announced MultiChoice as a customer of the Sky Glass platform and now we are excited to help innovate its Showmax streaming service.”
Matt Strauss, Chairman, Direct-to-Consumer & International, NBCUniversal, added, “This partnership is an incredible opportunity to further scale the global presence of Peacock’s world-class streaming technology, as well as to introduce millions of new customers to extensive premium content from NBCUniversal and Sky’s stellar entertainment brands.”
Further details about the new Showmax service, including launch date, content and pricing will be announced at a later date.
[*NB: In Nigeria, NBCUniversal will hold an indirect 23.7% stake in the local subsidiary]
Original African stories by local talent

The Mommy Club NBO
The Mommy Club NBO is the fifth instalment of the record-breaking Mommy Club franchise. Stream from 30 May on Showmax, with new episodes every Friday.

Empini S1-2
Empini is a high-stakes, action-packed drama set in the ruthless, corrupt world of private security. Season 2 is now streaming, with new episodes every Tuesday.

Youngins S1-2
Stream Tshedza Pictures’s first teen drama, Showmax Original Youngins. S1 and S2 are ready to binge.

The Real Housewives of Durban Seasons 1-5
Our eThekwini queens are back with a brand-new season. Stream Season 5 now, with new episodes every Friday.

Unfollowed S1-2
Unfollowed examines cancel culture in social media through real-life stories of South African celebs. Stream S1-2 now on Showmax.

The Mommy Club S1-3
The Mommy Club sees glamorous Jozi momfluencers navigating the the cutthroat world of “it” moms. All episodes, including both reunion episodes, are streaming on Showmax.

Adulting S1-3
Four best friends go through the hoops of life, love and everything else. Binge-watch Adulting S1-3 now on Showmax.

The Chocolate Empire S1
The Chocolate Empire follows JB Mauzo, who was recently released from prison, as he rebuilds his life. All the episodes are ready to binge on Showmax.
Kabiyesi, now on Showmax
Between Worlds, now streaming
The best of West Africa

Nigerian Idol 10 live shows begin!
The highly anticipated Nigerian Idol Season 10 premiered its live shows on Sunday, 25 May. Live shows stream every week, at 7pm on Sundays.

Kwame’s Gambit (2024)
Kwame, a family man battling gambling addiction, loses his family’s savings and joins a drug cartel. Desperate to protect his family, he seeks redemption and escape.

Missed the 11th AMVCAs? Watch the awards on Showmax
Showmax will stream the full broadcast of the 11th Africa Magic Viewers’ Choice Awards from 14 May 2025.

Nigerian Idol S10 premieres live on Showmax
Nigerian Idol S10 premiered on 20 April 2025 – and all the action will be screening live on Showmax.