15 November 2023
Showmax sets sights on becoming the number-one streaming service in Africa with bold relaunch
Eight years after entering the streaming market in South Africa, Showmax is gearing up for its biggest year yet. The African streaming service is relaunching in February 2024 with a brand-new look, new app, and entirely new product suite. This comes after the announcement of the partnership between Showmax and international media heavyweight Comcast’s NBCUniversal and Sky earlier this year.
The new Showmax will have three plans: Showmax Entertainment, Showmax Entertainment Mobile and the exciting Showmax Premier League. Powered by SuperSport and made for mobile users, Showmax Premier League is the first standalone Premier League mobile streaming service ever to launch in Africa and will take every single match of the world’s most popular football league to every corner of sub-Saharan Africa.
As it prepares for relaunch, Showmax released a first look at a completely refreshed logo and brand identity. “We can’t wait to share the new Showmax,” says Showmax CEO Marc Jury. “We have an incredibly powerful new technology platform, a bold brand that truly represents our driving spirit, and a content slate that is unmatched. No other streaming service in Africa can offer what Showmax is bringing to the table in the new year.”
Showmax’s migration onto the global Peacock streaming platform means it’s ready to scale, and scale fast. The robust platform is used across the globe and is a leader in sports streaming, having successfully live-streamed the Super Bowl to more than six million users simultaneously.
Known for its track record of setting trends with Showmax Originals, Showmax will be ramping up its content slate across the continent in December in preparation for the relaunch. The diverse lineup includes its first 2D animation, Twende, about an adorable boda-boda driving pangolin, as well as second seasons of record-breaking bromance Adulting, smash hit reality series Kwa Mam’Mkhize and Nigerian hit Wura, not to mention the reunion of The Mommy Club. And that’s not all, with launches on the way for Convict Conman, a new true-crime series (from the producers of Devilsdorp, Rosemary’s Hitlist and Steinheist); Trompoppie, a murder mystery series set in the competitive world of high school drum majorettes; Nigerian legal drama Agu; first Nigerian Original feature film, School Run and reality series Sports Wives. Every Wednesday until 27 December, Showmax will also be releasing new episodes of their breakthrough CANAL+ co-production Spinners, the first African show ever selected for Canneseries.
For fans of international content, the new Comcast partnership guarantees Showmax an ongoing supply of hit content, as the media giant owns the likes of Universal Pictures, NBC, Peacock, Sky, DreamWorks Animation and Telemundo.
Viewers can expect international titles on Showmax to radically increase in the new year, with December’s lineup already including The Super Mario Bros. Movie (the biggest animated opening of all-time, and the biggest global opening of 2023), Fast X (which was the #1 international opening of 2023), Emmy®-nominated Poker Face and King Arthur epic The Winter King. Already home to the three most nominated shows at this year’s Emmys®, Showmax will continue to draw content from Banijay, BBC, eOne Fremantle, HBO, ITV, Lionsgate, Paramount, Sony and Warner Bros, among others.
Showmax continues to go from strength to strength. It was recently named one of the RoW40 (40 Trailblazing Companies that are beating the West) by the New York based global non-profit Rest of World who said, “These emerging market pioneers are outmanoeuvring Silicon Valley.” Nigeria’s 2023 BrandCom Awards also recognised Showmax as ‘The Most Innovative On-demand Video Streaming Platform’, noting that, “The video streaming service has demonstrated exceptional creativity, originality, and innovation within the on-demand streaming industry”.
“Streaming in Africa is about to take off and we’re ready to change the game,” says Jury. “We have all the ingredients in place to become the number one streaming service for Africa.”
About Showmax
Showmax, launched in 2015 and available in more than 40 markets across the continent, is a leading African streaming service. It offers a unique combination of original African content, first and exclusive international series, popular movies, premium documentaries, the best kids’ shows as well as a mobile only product to watch the Premier League (PL).
Product summary
Showmax Entertainment | Showmax Entertainment Mobile | Showmax Premier League | |
All Premier League live matches + extra Premier League content | – | – | ✓ |
Series, movies, kids’ shows, documentaries incl. Showmax Originals, MultiChoice Originals, Paramount, NBC, HBO, Sony, BBC and more | ✓ | ✓ | – |
Number of concurrent streams | 2 | 1 | 1 |
Mobile apps | ✓ | ✓ | ✓ |
Smart TV, laptop, Android TV, Apple TV apps | ✓ | – | – |
Maximum video resolution | HD | HD | HD |
Downloads available for offline viewing | ✓ | ✓ | ✓ (excluding live sport) |
Data saving settings | ✓ | ✓ | ✓ |
Original African stories by local talent
Mince Jou Hare S1
Shimmy Isaacs’s laugh-out-loud sitcom about a factory worker who opens a hair salon in her home lands on Showmax on 20 May 2024.
Untying Kantai
Untying Kantai follows King Kantai, a man who has spent 30 years of his life working hard to provide for his family, only to be conned out of his life savings. Now streaming.
Big Girl Small World
Big Girl Small World follows Ciku, a plus-size woman who stumbles through a journey of self-discovery after a humiliating scandal. Stream now, with new episodes every Wednesday.
Empini S1
Empini is a high-stakes, action-packed drama about Ndoni, a deeply troubled private security bodyguard in search of answers. Landing 23 May, with new episodes weekly.
Original Sin: My Son The Killer
Original Sin: My Son The Killer follows the murder of Andrea Venter by Gerhard Jansen van Vuuren, who then went on the run from South Africa to Brazil.
Tracking Thabo Bester
From the makers of Devilsdorp and the director of Convict Conman comes the true-crime documentary South Africa has been waiting for. All the episodes are streaming on Showmax.
The Illuminated
The Showmax Original docuseries The Illuminated explores different religious movements in South Africa. All episodes now streaming.
Koek S1
The crime comedy Koek, starring Cindy Swanepoel. All the episodes are streaming on Showmax.
Showmax Originals you'll love
Cheta M: The story so far
All the moments that have kept fans gripped in the epic romantic drama Cheta M, now streaming on Showmax, with new episodes landing Wednesday to Friday.
Meet the writers behind Showmax’s AMVCA-nominated series, Wura
Meet the exceptional writers behind the gripping Showmax series Wura, which has secured two nominations at the upcoming 10th AMVCA for Best Writing Series and Best Scripted Series.
Flawsome S2: A look back at the season as final episode is now streaming
Flawsome S2 delivered a rollercoaster of emotions. The season concludes following a captivating 13-episode run, and all the episodes are available to binge-watch on Showmax.
Binge-watch all episodes of Sadau Sisters on Showmax
The Original reality TV series Sadau Sisters delivered a captivating season. From pitched battles to rivalries, and unending drama. All the episodes are available to binge on Showmax.