
Style Magnate: Where fashion drama meets fierce talent
Ladies and gentlemen, grab your sketchbooks and sewing kits because Showmax’s Original fashion reality show Style Magnate has officially strutted its way onto the scene, and it's bringing drama, talent, and jaw-dropping designs to Nigeria’s fashion arena. If you thought fashion was all about glitz and glam, think again - this show is proving it's just as much about grit, determination, and quick thinking under pressure.
Watch the trailer for Style Magnate
From the moment the show premiered on Friday, 4 October 2024, you could feel the tension in the air. Hosted by the ever-charismatic TV personality, popularly known for hosting Project Fame West Africa, Joseph Benjamin, with guidance from the fierce and fabulous Yolanda Okereke - affectionately known as The Fashion Principal - Style Magnate is not just a show.
It’s an all-out fashion extravaganza where 20 budding designers, aka The Magnates, are battling it out for a whopping 100 million Naira prize. That’s 10 million Naira in cash, a three-month internship, and a chic one-bedroom loft courtesy of Mainstone Construction. Oh, and they get to rub shoulders with fashion royalty, so no big deal, right?

Mai Atafo, the godfather of Nigerian fashion, made his grand entrance early on, and let me tell you, jaws dropped faster than a hot new runway collection. The Magnates were starstruck, and who can blame them? With a reputation for tailoring perfection, Mai brought an intensity that immediately upped the stakes. For their first challenge? A mannequin styling task that led to the eviction of the first two contestants, it was a battle of boldness, creativity, and sheer guts.
But, fashion isn’t fashion without a bit of drama. Five unlucky Magnates - Damilola, Eva, Amarachi, Aderonke, and Olamide - found themselves on the chopping block, nominated for eviction after the first challenge. And just when you thought it couldn’t get more nerve-wracking, Mai threw them a lifeline. Their task? In just two hours, whip up a pair of drawstring pants and a boob tube (fashion MacGyver, anyone?), followed by sketching a red-carpet-worthy evening dress in 10 minutes. The result? Olamide owned the challenge, rising to the top while the rest faced elimination. Talk about high-stakes fashion!
By episode 2, Ejiro Amos Tafiri, queen of drapery and red carpet drama, descended like a fashion fairy godmother to deliver a masterclass in fabric magic. But this wasn’t just about technique - it was about finding the soul in the fabric and letting the creativity flow. For the next challenge, the Magnates were split into teams, but here’s the twist: while they had to collaborate, they’d still be judged individually. Tensions ran high, but Team Avant-Garde - with Philip and Aisha leading the charge - served up a fashion masterpiece, blending avant-garde artistry with a sprinkle of street-style coolness.
At this point, alliances are forming faster than you can say “fashion week,” and cracks are beginning to show. Designers are feeling the heat of the tight deadlines (I mean, creating haute couture in two hours? Yikes!), but they’re also realising this pressure is sharpening their skills for the real world. No runway show, no matter how glittering, can happen without a little sweat behind the scenes.

So, if you’re looking for a show that’s part fashion spectacle, part drama-fest, and 100% entertaining, Style Magnate is the perfect fit. Watch as these designers pull out all the stops - sashaying, stitching, and strategising their way through every fierce challenge.
Will they buckle under pressure, or will they rise to become Nigeria’s next fashion powerhouse? One thing’s for sure: there will be drama, glamour, and stunning creations along the way.
Catch all the fabulousness exclusively on Showmax and join the conversation with #StyleMagnateShowmax! Fashion never looked so fierce.
More like this

Chicago Fire S13
Scorching hot drama that follows a group of dedicated firefighters in Chicago. House MD's Jesse Spencer stars.

Landman S1
Taylor Sheridan (Yellowstone) creates this enthralling Billy Bob Thornton lead drama set in the heart of Texas. Roughnecks and billionaires collide as everyone tries to get rich quick in the oil industry.

Bea's Block S1
Join Bea and her friends as they spread kindness and build empathy through playful adventures in their community.

Is HBO’s Task “the best crime thriller of the year”?
Brad Ingelsby talks Task, HBO’s gritty crime thriller with Mark Ruffalo and Thuso Mbedu. New episodes Mondays on Showmax, express from the US.

Task S1
Mark Ruffalo plays Special Agent Tom, who leads a task force in working-class Philadelphia to put an end to a string of violent robberies.

17 medical dramas to stream in an entertainment emergency
From New Amsterdam to The Good Doctor to House, these compelling medical shows are all streaming on Showmax.

Chicago Med S6-10
Another compelling instalment of the pulse-pounding medical drama about the courageous team of doctors at a trauma centre in Chicago.

Love Island USA S6-7
The American version of the hit show moves the action to Las Vegas, but the premise remains: the most beloved couple will sashay away with $100 000.
BBNaija S10: A week of firsts
Meet the BBNaija S10 Housemates
More reality? Try The Real Housewives of Lagos S2

Where to watch The Real Housewives franchise online
Showmax is the home of The Real Housewives, giving an inside look at the lives of these glam women from Durban, Abuja, Lagos, Joburg, Nairobi and more. Plus, go on vacation with The Real Housewives Ultimate Girls Trip!

Countdown to The Real Housewives of Lagos S3 finale
See all the jaw-dropping moments and showdowns on The Real Housewives of Lagos ahead of its highly anticipated finale, landing on Showmax on 31 March 2025.

RHOLagos S3: Housewives shine but drama steals the spotlight
Halfway through The Real Housewives of Lagos Season 3, the glamour is unmatched but so is the drama. Catch new episodes every Monday on Showmax.

Sophia Momodu shakes things up on RHOLagos S3
New alliances, new energy and old feuds as Sophia Momodu shakes things up on The Real Housewives of Lagos S3. New episodes land every Monday on Showmax.
Latest Stories

Glory awaits: From MTN8 Kings to Manchester's Crown, football's biggest stage is on Showmax

The best Premier League signings of 2025's summer window

Xtra affordable entertainment: pay for Showmax with your MTN airtime

What to watch on Showmax in Nigeria in September 2025

Alexander Isak a great option for LFC's attack, say former Liverpool striker David Ngog

Kate and Annie take charge in Ten Pound Poms Season 2

Vilakazi's verdict: Sundowns to "edge it" in high-stakes MTN8 semi-final

Rivalries reignite in thrilling Premier League games on Showmax

5 patients you’ll meet in The Pitt Season 1
.jpg&w=3840&q=100)
Ilana Glazer delivers in Babes

5 new reality shows on Showmax in August

The Big 6ix on new Premier League season and their SA adventure

Will anyone stop the champs? Booth on Downs' quest for a 9th title

The curtain rises: Wembley Showdown - LFC vs Crystal Palace

Showmax Premier League weekly watchlist: 8-14 September 2025

Showmax PL kicks off football fiesta with MTN8 quarter-finals

Melissa Kape Saili tips Morocco to win WAFCON final

Showmax PL kicks off new football season with unmatched action

Ugochi Oparanozie backs Nigeria to overcome Banyana Banyana

Get Ready for the PL Summer Series – live on Showmax

Nthabeleng Modiko backs reigning champions for WAFCON glory

Everyone Else Burns and 8 more cult classics

Binge five of the 10 biggest Emmy nominees on Showmax

Dangerous minds in The Institute + 7 more superpowered series