8 January 2020
South Africans win the year-end binge-fest
We’ve done a quick trawl of holiday viewing data to see if we could spot any trends in how people used their downtime. First off, top marks go to South Africa. The nation collectively viewed more than 100 years’ worth of video on Showmax over Christmas and New Year.
More people than ever before got on the streaming bandwagon, and those who were watching streamed more than usual. The net effect was a 30% increase in viewing hours compared to the average seen in previous months.
When did we hit peak couch time? We thought the day after Christmas would see the most people retreating under a duvet to watch TV, but viewing activity actually maxed out on Sunday, 29 December.
What time of the day? It’s no surprise that evenings are the most popular time to watch TV, but interestingly, the peak over the holidays was earlier than we see during the rest of the year, hitting a high at 6pm.
Did people use the holidays to binge more than usual? Oh yes – there was a big jump in bingeing. For our most popular series, once people had locked on they watched on average more than 30 episodes of the same show over the holiday period. The peak binge by a single account was more than 200 episodes of the same show!
The most watched
The most-watched local genre? People can’t get enough of local reality shows, with a particularly strong showing from The Real Housewives of Johannesburg.
Which live sport got the most views? More people watched Wolves beat Manchester City 3-2 on 27 December (and all but end City’s title hopes) than any other game.
Which series genres were the most-binged? Comedy, medical drama and crime drama were all really popular binge destinations (people watching multiple successive episodes).
What were the most-binged local series? The River, Binnelanders and Getroud Met Rugby stood out in terms of the number of successive episodes watched.
Any other content trends? People watched way more movies than usual, which could be a reflection of having more opportunities to sit still for several hours at a time.
And how do the trends stack up around Africa? South Africans clearly take their leisure time seriously, with average hours per viewer up 21% compared to normal activity, while in Nigeria that increase was just 10%, and in Kenya an even smaller increase of 7%.
Looking back over the year just finished, these were the most viewed series on Showmax in 2019 (in no particular order):
10 most-streamed international series on Showmax
- HBO’s Euphoria
- HBO’s Game of Thrones
- HBO’s Chernobyl
- Younger
- HBO’s Big Little Lies
- Vikings
- Billions
- The Girlfriend Experience
- Siren
- The Handmaid’s Tale
10 most-streamed South African series on Showmax
- Trackers
- The Real Housewives of Johannesburg
- Being Bonang
- The River
- The Queen
- Die Spreeus
- Die Byl
- The Girl From St Agnes
- The Bachelor SA
- Boer Soek ‘n Vrou
What’s next?
In the coming year, Showmax will be ramping up local content starting with The River S3 on 27 January, followed with Lockdown S5 on 30 January, coming exclusively to Showmax.
Hollywood will continue to feature strongly, with Ray Donovan S7 starting 20 January and more blockbusters like A Star is Born and Aquaman for movie fans. Our recently expanded Kids’ selection includes everything from Paw Patrol to Star Wars Resistance. Finally, 2020 will see more top-flight sport, including more football from major local and international leagues, coming live to Showmax.
This January, we’re watching
Original African stories by local talent
Unfollowed S1-2
Unfollowed examines cancel culture in social media through real-life stories of South African celebs. Stream S2 now, with new episodes weekly.
Made in South Africa
The Hot Seat S1
The Hot Seat promises bold banter as some of Kenya’s biggest celebrities face the heat. Stream now, with new episodes weekly.
Made in Kenya
Nairobi Bachelor S1
Nairobi Bachelor follows the journey of young bachelors and singletons on a quest to find their perfect match. Stream now, with new episodes every Friday.
Made in Kenya
Spooksoeker S1
When Warno Alberts turns 15, he suddenly becomes aware of ghosts in his dorpie – and it’s now his job to banish them. Stream now, with new episodes every Thursday.
Made in South Africa
4Play
4Play follows four men who, despite their chaotic personal lives, find friendship, love and perseverance in Nairobi’s concrete jungle. Stream now, with new episodes every Thursday.
Made in Kenya
Die Tollie & Manila Show
A bold talk show where SA celebs join drag queens Tollie Parton and Manila von Teez for an evening of conversation and games… in drag. Stream now, with new episodes every Monday.
Made in South Africa
The Station Strangler
The Station Strangler is a true-crime documentary investigating the serial killer who is believed to have killed 21 young boys and one adult from the late 80s to the mid-90s on the Cape Flats. Now available to stream.
Made in South Africa
Black & Blue S1
Black & Blue, a Showmax Original police-based mockumentary series, now streaming, with new episode every Wednesday.
Made in KenyaThe Hot Seat, now streaming
Nairobi Bachelor, now on Showmax
The best movies to stream
The Grinch list: 10 movies and series for the “bah humbug!” crowd
There comes a point in all the jolly holly festive fun when even the merriest of gentlemen need to blow off some silly season steam.
11 Christmas movies with love, sugar and spice from Africa
These 11 festive films from Kenya, South Africa and Nigeria will remind you of the joys of home during the holidays.
Made in South Africa
12 days of Christmas movies
Grinches, elves, kids, lovers and fighters unite! It’s time for 12 days of jolly holly movie action to get you in the holiday spirit.
10 book-to-screen adaptations for kids
These series and movies for kids of all ages bring imagination to life as characters step off the page and onto the screen in Wonka, Tabby McTat, His Dark Materials and more.