18 February 2021
I Am LAYCON breaks streaming records in Nigeria
It’s official: I Am LAYCON has broken the Nigerian record for the most-viewed show on its first day on Showmax.
The reality series, which is the first Showmax Original shot and produced in Nigeria, has the highest first-day views for any show ever on the streaming service in Nigeria, including other popular reality shows like Big Brother Naija and Mercy & Ike. A week after its debut, it remains in the number one most-popular spot on Showmax in Nigeria.
Watch the trailer
I Am LAYCON follows the Big Brother Naija season five winner, Lekan Agbeleshe aka Laycon, and his crew made up of his closest family and friends. The series premiered exclusively on Showmax at midnight on 10 February, with superfans – known as iCONS – staying up to watch the first five episodes with the #IAmLayconShowmax hashtag. It trended on Twitter in Nigeria in the hours before it arrived on Showmax and remained a fixture as fans shared their favourite moments.
Akanni of Lagos, better known as the president of the iCONS fan club, tweeted: “Omoh, that was so smooth. Those Aunties on 124 no do pass this one ooo. This is a pure class!”
Another fan also tweeted: “It’s 3am and I’m still awake all because of #IamLayconPremiere. I love it sooo much.”
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