Press release: 10 million views and counting

19 July 2016

Press release: 10 million views and counting

It’s a proven fact that PR people like me enjoy quoting round numbers with lots of zeroes (unless it’s executive pay). True to form, here’s a nice new round number for Showmax – we’ve surpassed the 10 million views mark.

See press release below.

– Richard

Richard Boorman is the head of communications for Showmax


Showmax clocks up 10 million views 

Less than a year after launch, Africa’s largest subscription video on demand service has passed the 10 million views milestone.

19 July 2016

Launched in August 2015, the internet TV service Showmax has the largest subscription video catalogue in Africa. Earlier this month, the cumulative number of TV shows and movies watched by Showmax customers exceeded 10 million. In total, more than five million hours of content have been viewed, the equivalent of more than 500 years if played back-to-back.

Barron Ernst, Chief Product Officer for Showmax said:

“We knew we had a good product and an incredible engineering team when we launched Showmax, but hitting this milestone in under a year is tangible proof that we’re on the right track.”

Showmax has been specifically designed to cater to local needs. Some of the key features contributing to the popularity of Showmax include:

  • The ability to download content to Android and Apple smartphones and tablets for viewing offline, addressing the challenge that internet connectivity isn’t yet ubiquitous in Africa
  • User-selectable bandwidth capping function that allow users to reduce data consumption by selecting a lower streaming video quality level
  • Partnerships with local connectivity providers to make it easier to access Showmax and further reduce the cost of data
  • Prepaid vouchers, giving access to customers who don’t have a credit card
  • A large selection of local content on top of some of the most popular shows from Hollywood and the UK

“A service like ours isn’t static – It’s a constant process of making improvements and rolling out new features, monitoring the impact, and then making further tweaks.

“The positive reception we’ve had so far has come from listening to the needs of our customers and avoiding a one-size-fits-all mentality. There’s still loads to do and we’ve got a bunch of developments in the pipeline, but I’m pleased with what we’ve achieved so far”, concludes Ernst.

Showmax is available in 37 countries in Africa, and supplies services to another 28 countries outside the continent.

For customers on the move, Showmax has apps for Android and Apple smartphones and tablets. For home viewing, Showmax has apps for Samsung and LG smart TVs, Apple TV (4th generation) and most web browsers. Showmax is also available via the DStv Explora.

Owners of non-smart TVs can view Showmax by either using a DStv Explora, connecting a computer direct to their TV, or by broadcasting from smartphones and tablets using either Chromecast or Apple TV.

For a risk-free seven-day trial, visit


About Showmax

Showmax is an internet-based subscription video on demand service supplying an extensive catalogue of TV shows and movies to 65 countries. By leveraging relationships with major production studios from across the globe, Showmax delivers both world-class international content as well as the best of specialised local content.

Showmax is accessible across a wide range of devices from smart TVs, media players and computers to smartphones and tablets. To experience Showmax, visit

For more information, contact:

Richard Boorman, Head of Communications
+971 56 477 9627
+27 82 990 4080

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