Press release: 10 million views and counting

19 July 2016

Press release: 10 million views and counting

It’s a proven fact that PR people like me enjoy quoting round numbers with lots of zeroes (unless it’s executive pay). True to form, here’s a nice new round number for Showmax – we’ve surpassed the 10 million views mark.

See press release below.

– Richard

Richard Boorman is the head of communications for Showmax

Showmax PRESS RELEASE

Showmax clocks up 10 million views 

Less than a year after launch, Africa’s largest subscription video on demand service has passed the 10 million views milestone.

19 July 2016

Launched in August 2015, the internet TV service Showmax has the largest subscription video catalogue in Africa. Earlier this month, the cumulative number of TV shows and movies watched by Showmax customers exceeded 10 million. In total, more than five million hours of content have been viewed, the equivalent of more than 500 years if played back-to-back.

Barron Ernst, Chief Product Officer for Showmax said:

“We knew we had a good product and an incredible engineering team when we launched Showmax, but hitting this milestone in under a year is tangible proof that we’re on the right track.”

Showmax has been specifically designed to cater to local needs. Some of the key features contributing to the popularity of Showmax include:

  • The ability to download content to Android and Apple smartphones and tablets for viewing offline, addressing the challenge that internet connectivity isn’t yet ubiquitous in Africa
  • User-selectable bandwidth capping function that allow users to reduce data consumption by selecting a lower streaming video quality level
  • Partnerships with local connectivity providers to make it easier to access Showmax and further reduce the cost of data
  • Prepaid vouchers, giving access to customers who don’t have a credit card
  • A large selection of local content on top of some of the most popular shows from Hollywood and the UK

“A service like ours isn’t static – It’s a constant process of making improvements and rolling out new features, monitoring the impact, and then making further tweaks.

“The positive reception we’ve had so far has come from listening to the needs of our customers and avoiding a one-size-fits-all mentality. There’s still loads to do and we’ve got a bunch of developments in the pipeline, but I’m pleased with what we’ve achieved so far”, concludes Ernst.

Showmax is available in 37 countries in Africa, and supplies services to another 28 countries outside the continent.

For customers on the move, Showmax has apps for Android and Apple smartphones and tablets. For home viewing, Showmax has apps for Samsung and LG smart TVs, Apple TV (4th generation) and most web browsers. Showmax is also available via the DStv Explora.

Owners of non-smart TVs can view Showmax by either using a DStv Explora, connecting a computer direct to their TV, or by broadcasting from smartphones and tablets using either Chromecast or Apple TV.

For a risk-free seven-day trial, visit www.Showmax.com.

ENDS

About Showmax

Showmax is an internet-based subscription video on demand service supplying an extensive catalogue of TV shows and movies to 65 countries. By leveraging relationships with major production studios from across the globe, Showmax delivers both world-class international content as well as the best of specialised local content.

Showmax is accessible across a wide range of devices from smart TVs, media players and computers to smartphones and tablets. To experience Showmax, visit www.Showmax.com.

For more information, contact:

Richard Boorman, Head of Communications
Richard.boorman@Showmax.com
+971 56 477 9627
+27 82 990 4080

Original African stories by local talent

Nilichoma on Showmax

Nilichoma

The Kenyan Showmax Original docuseries features celebs who received an unexpected windfall, and then blew it all. Premiering on 28 May 2024.

Original
/images/ke.svgMade in Kenya
Melissa de Vries as Frieda and Lee-Ann van Rooi as Suzette in Mince Jou Hare

Mince Jou Hare S1

Shimmy Isaacs’s laugh-out-loud sitcom about a factory worker who opens a hair salon in her home lands on Showmax on 20 May 2024.

Original
/images/za.svgMade in South Africa
Untying Kantai on Showmax

Untying Kantai

Untying Kantai follows King Kantai, a man who has spent 30 years of his life working hard to provide for his family, only to be conned out of his life savings. Now streaming.

Original
/images/ke.svgMade in Kenya
BigGirl Small World on Showmax

Big Girl Small World

Big Girl Small World follows Ciku, a plus-size woman who stumbles through a journey of self-discovery after a humiliating scandal. Stream now, with new episodes every Wednesday.

Original
/images/ke.svgMade in Kenya
Siyabonga Thwala as Khaya and Nambitha Ben-Mazwi as Ndoni in Empini on Showmax

Empini S1

Empini is a high-stakes, action-packed drama about Ndoni, a deeply troubled private security bodyguard in search of answers. Landing 23 May, with new episodes weekly.

Original
/images/za.svgMade in South Africa
Original Sin: My Son The Killer on Showmax

Original Sin: My Son The Killer

Original Sin: My Son The Killer follows the murder of Andrea Venter by Gerhard Jansen van Vuuren, who then went on the run from South Africa to Brazil.

Original
/images/za.svgMade in South Africa
Tracking Thabo Bester on Showmax

Tracking Thabo Bester

From the makers of Devilsdorp and the director of Convict Conman comes the true-crime documentary South Africa has been waiting for. All the episodes are streaming on Showmax.

Original
/images/za.svgMade in South Africa
The Illuminated S1 on Showmax

The Illuminated

The Showmax Original docuseries The Illuminated explores different religious movements in South Africa. All episodes now streaming.

Original
/images/za.svgMade in South Africa
What will be the cost of vengeance? Empini S1, coming soon
Ultimate Girls Trip SA: What happens in Jamaica?