19 July 2016
Press release: 10 million views and counting
It’s a proven fact that PR people like me enjoy quoting round numbers with lots of zeroes (unless it’s executive pay). True to form, here’s a nice new round number for Showmax – we’ve surpassed the 10 million views mark.
See press release below.
– Richard
Richard Boorman is the head of communications for Showmax
Showmax PRESS RELEASE
Showmax clocks up 10 million views
Less than a year after launch, Africa’s largest subscription video on demand service has passed the 10 million views milestone.
19 July 2016
Launched in August 2015, the internet TV service Showmax has the largest subscription video catalogue in Africa. Earlier this month, the cumulative number of TV shows and movies watched by Showmax customers exceeded 10 million. In total, more than five million hours of content have been viewed, the equivalent of more than 500 years if played back-to-back.
Barron Ernst, Chief Product Officer for Showmax said:
“We knew we had a good product and an incredible engineering team when we launched Showmax, but hitting this milestone in under a year is tangible proof that we’re on the right track.”
Showmax has been specifically designed to cater to local needs. Some of the key features contributing to the popularity of Showmax include:
- The ability to download content to Android and Apple smartphones and tablets for viewing offline, addressing the challenge that internet connectivity isn’t yet ubiquitous in Africa
- User-selectable bandwidth capping function that allow users to reduce data consumption by selecting a lower streaming video quality level
- Partnerships with local connectivity providers to make it easier to access Showmax and further reduce the cost of data
- Prepaid vouchers, giving access to customers who don’t have a credit card
- A large selection of local content on top of some of the most popular shows from Hollywood and the UK
“A service like ours isn’t static – It’s a constant process of making improvements and rolling out new features, monitoring the impact, and then making further tweaks.
“The positive reception we’ve had so far has come from listening to the needs of our customers and avoiding a one-size-fits-all mentality. There’s still loads to do and we’ve got a bunch of developments in the pipeline, but I’m pleased with what we’ve achieved so far”, concludes Ernst.
Showmax is available in 37 countries in Africa, and supplies services to another 28 countries outside the continent.
For customers on the move, Showmax has apps for Android and Apple smartphones and tablets. For home viewing, Showmax has apps for Samsung and LG smart TVs, Apple TV (4th generation) and most web browsers. Showmax is also available via the DStv Explora.
Owners of non-smart TVs can view Showmax by either using a DStv Explora, connecting a computer direct to their TV, or by broadcasting from smartphones and tablets using either Chromecast or Apple TV.
For a risk-free seven-day trial, visit www.Showmax.com.
ENDS
About Showmax
Showmax is an internet-based subscription video on demand service supplying an extensive catalogue of TV shows and movies to 65 countries. By leveraging relationships with major production studios from across the globe, Showmax delivers both world-class international content as well as the best of specialised local content.
Showmax is accessible across a wide range of devices from smart TVs, media players and computers to smartphones and tablets. To experience Showmax, visit www.Showmax.com.
For more information, contact:
Richard Boorman, Head of Communications
Richard.boorman@Showmax.com
+971 56 477 9627
+27 82 990 4080
Original African stories by local talent
Untying Kantai
Untying Kantai follows King Kantai, a man who has spent 30 years of his life working hard to provide for his family, only to be conned out of his life savings. Stream from 9 May, with new episodes weekly.
Big Girl Small World
Stream the new Kenyan romcom series Big Girl Small World from 8 May, with new episodes every week.
Empini S1
Stream the Showmax Original drama series Empini from 23 May 2024.
Original Sin: My Son The Killer
Original Sin: My Son The Killer follows the murder of Andrea Venter by Gerhard Jansen van Vuuren, who then went on the run from South Africa to Brazil.
Tracking Thabo Bester
From the makers of Devilsdorp and the director of Convict Conman comes the true-crime documentary South Africa has been waiting for. All the episodes are streaming on Showmax.
The Illuminated
The Showmax Original docuseries The Illuminated explores different religious movements in South Africa. Stream now, with new episodes every Wednesday.
Koek S1
The crime comedy Koek, starring Cindy Swanepoel, now streaming on Showmax, with new episodes every Thursday.
Ekhaya Backpackers S1
Stream the Showmax Original comedy series Ekhaya Backpackers. All the episodes are now streaming.
The Real Housewives Of Lagos S2 Reunion, now streaming
ENO S2: New daughter, more chaos
The best of West Africa
BAFTA winner Gbemisola Ikumelo talks about Black Ops now streaming on Showmax
BAFTA winning actress and writer Gbemisola Ikumelo talks about the 6-part comedy crime-thriller Black Ops, now streaming on Showmax.
Binge-watch all episodes of Sadau Sisters on Showmax
The Original reality TV series Sadau Sisters delivered a captivating season. From pitched battles to rivalries, and unending drama. All the episodes are available to binge on Showmax.
Get up to date with all the drama on Flawsome S2
From shocking revelations to unexpected turns, the drama continues in season 2 of the Nigerian Showmax Original Flawsome, now streaming on Showmax.
Nigerian Idol S9 to stream on Showmax this April
Season 9 of the popular reality TV singing competition Nigerian Idol will be available to stream from 22 April on Showmax.