9 May 2024
Showmax officially kicks off Streaming for Africa in Kenya
African streamer Showmax has officially relaunched in Kenya as it also drops four new Original titles in May.
Talking to journalists at the press junket that was held at Radisson Blu, Nairobi, Showmax GM in East Africa, Emma Gichonge, acknowledged the strategic investment between MultiChoice and Comcast that gave rise to the new Showmax.
“It’s incredible to think that just over 12 months ago, Showmax embarked on a brand-new chapter in our story, and today we’re on the other side of what has been a significant change,” said Gichonge. “The partnership between MultiChoice Group and Comcast’s NBCUniversal and Sky came with several strategic changes, all designed to make Showmax stronger and more able to meet the streaming demands of the African continent.”
Showmax currently runs on the globally scaled, Technology and Engineering Emmy-winning Peacock platform, which Gichonge said has prepared Showmax to achieve its ambition of being the best streamer on the continent.
“For Showmax, the capacity of the Peacock platform fits our objectives to be the No. 1 streaming platform in Africa. Our business was born on this continent, and we believe that we are uniquely placed to lead the sector. We knew that with a robust platform to support us, we could roll out our innovative new products at very competitive prices,” Gichonge said.
Showmax currently offers three plans at unbeatable prices that include Showmax Entertainment Mobile at Ksh 300, Showmax Entertainment on all devices at Ksh 650 and Premier League (only on mobile) at Ksh 500.
Showmax also offers bundled packages that include Showmax Entertainment and Premier League at Ksh 1 000 and Showmax Entertainment Mobile and Premier League at Ksh 700.
One of the most ground-breaking changes for the relaunched Showmax platform was the launch of the Showmax Premier League mobile plan, the first stand-alone mobile plan of its kind in Africa. “Showmax Premier League was created specifically for this continent, which is home to 250 million Premier League fans and 450 million smartphones,” Gichonge said.
Also speaking at the press junket was Timothy Okwaro, Executive Head of Programming MultiChoice Africa Holdings, who talked about the company’s hyper-local content strategy as well as the benefits of Comcast’s NBCUniversal and Sky deal for international content.
“The deal gives Showmax a guaranteed pipeline of content from Universal Pictures, NBC, Peacock, Sky, DreamWorks Animation and Telemundo,” Okwaro said. “Showmax also draws content from a range of international studios including the hugely popular Paramount and HBO, as well as Banijay, BBC, eOne, Fremantle, ITV, Lionsgate, Sony, Warner Bros., Discovery, and more.”
As part of its hyper-local strategy and ramped up content plan, Showmax is launching four new Kenyan titles in May, with even more titles expected to drop in 2024. The titles include the comedy drama series Big Girl Small World, which premiered on 8 May, Untying Kantai on 9 May, The Real Housewives of Nairobi S2 on 10 May and the first Kenyan Showmax Original docuseries Nilichoma on 28 May.
International titles in May include the #1 box office movie of 2023, Barbie, from Oscar-nominated writer-director Greta Gerwig, and Christopher Nolan’s 2023 box office hit Oppenheimer. This means that by the end of May 2024, Showmax will have the three biggest box office hits of 2023 globally (Oppenheimer, The Super Mario Bros. Movie, and Barbie), and 6 of the top 10 (#5: Fast X, #6: Spider-Man: Across the Spider-Verse, and #9: Mission Impossible: Dead Reckoning).
Original African stories by local talent
Black & Blue S1
Black & Blue, a Showmax Original police-based mockumentary series, lands on 6 November, with new episode every Wednesday.
Ubuthe Uzobuya
Ubuthe Uzobuya delves into the lives of couples torn apart when one partner abruptly disappears without explanation. Stream from 29 October.
Princess on a Hill
Princess on a Hill is a compelling drama series that explores themes of power, ambition, and the cost of success. Stream from 7 November 2024 on Showmax.
Brasse Vannie Kaap
Brasse Vannie Kaap is a documentary about the iconic, game-changing 90s group who helped make hip hop South African. Stream now on Showmax.
Soft Life
Soft Life follows Owami who enters into the secretive world of high-society companionship. Stream from 18 November 2024, with new episodes every Monday.
Style Magnate
Style Magnate is a Nigerian Showmax Original following 20 designers vying for a life-changing prize. Stream now, with new episodes every Friday.
Subterranea
Subterranea follows eight participants of a psychological experiment, trapped in an underground bunker. Stream now, with new episodes every Thursday.
Nai-Rich
Nai-Rich follows five influential Kenyans, giving a glimpse into the glitz and glam of their daily lives in the entertainment industry. Stream now, with new episodes every Friday.
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