16 March 2023
Showmax’s latest ad celebrates the power of local storytelling
Showmax recently released their latest brand ad, and people are loving it!
The ad, which follows people as they discuss the latest and hottest Showmax Originals, was directed by Teboho Mahlatsi, the legendary co-creator and director of Yizo Yizo, Portrait of a Young Man Drowning, Isibaya, Jacob’s Cross and more.
About the ad, he says: “It was a great brief from the beginning. The team at Showmax had a great concept. It felt fresh, and it’s not flashy: just a simple, authentic story. The simplicity of the idea communicates precisely what the Showmax brand is all about. So going in, all I had to do as the director was to trust the strength of the concept, and align the execution to the truth already embedded in the script.
“My favourite part was when we started to shape the characters and bring them to life. As a team, we ran the scenes over and over, worked on timings, and discovered the little nuances and magic from the actors. By the time we got on set, it felt like the cast had complete control of their characters, which helped immensely with performances. I thought they did a tremendous job.”
What South Africans think
On social media, the ad has earned some great reactions. Mahlatsi says: “I think the main reason is that the characters are so relatable. And that has a lot to do with the performances. It feels like you are eavesdropping on a conversation that you’ve heard before. Like you’ve met these characters before. I think stories could be more than just entertainment. They have the potential to help us make sense of our lives and the world around us. So when we really love a show, we love to share it with others because essentially we all seek connection, and sharing the stories we love with others could sometimes offer us that. And Showmax plays a big role in that regard by offering a platform rich with all these authentic African stories that we can all share with others.”
Here’s what some people – including entertainment pundit Phil Mphela – have said on Twitter and Instagram:
On Instagram, the ad also got some rave reviews:
From @mbalenhle__m: Love this 😍😍
@mukarkotini said, “Wow this ad is lit 🔥🔥 so truly Satafrican, well done to whoever came up with this advert 🔥 Danko Showmax.
@butho_consulting said: “This ad is fire 🔥 haven’t seen something this fresh in a while 🔥”
Like the Showmax Instagram post says, Yazin’ chomam, nobody tells a story like you do Satafrica and nobody tells a story like Africa’s original streaming service. Wozani ke nizobona ezimnandi?
(You know my friend, nobody tells a story like you do, South Africa, and nobody tells a story like Africa’s original streaming service. Come through and watch nice shows.)
Original African stories by local talent
Empini S1
Empini is a high-stakes, action-packed drama set in the ruthless, corrupt world of private security. Season 2 lands on 4 March 2025.
Made in South Africa
Unfollowed S1-2
Unfollowed examines cancel culture in social media through real-life stories of South African celebs. Stream S1-2 now on Showmax.
Made in South Africa
Adulting S1-3
Four best friends go through the hoops of life, love and everything else. S3 is now streaming, with new episodes landing every Saturday.
Made in South Africa
Tiek Tok Boem!
Tiek Toek Boem! takes a deep dive into the world of Afrikaans TikTokers who are pushing the platform to new – and often disturbing – levels. Stream from 18 February on Showmax.
Made in South Africa
The Mommy Club: Van Die Hoofstad
The Mommy Club: Van Die Hoofstad introduces a bold cast of Afrikaans women who are redefining the art of parenting. Stream from 14 March on Showmax.
Made in South Africa
What Will People Say? Ghana
This reality series puts love in the spotlight as hopeful romantics step into the dating arena, guided by charismatic host Sika Osei. New episodes land on Fridays.
Made in Ghana
Take Me Home S2
Take Me Home is a Kenyan reality series that follows the lives of three young couples on the brink of breaking up as they confront their pasts. Premieres 31 January 2025.
Made in Kenya
Under the Influence
Under the Influence follows Dami, a fresh university graduate whose life takes an unexpected turn after an argument with his brother. Stream now, with new episodes released every Friday.
Made in NigeriaAdulting, the hot new Showmax drama series streaming from 20 March
They've got their groove back in AboMkhulu
Stream these Showmax Originals
Schalk Bezuidenhout on his first role as a romantic lead
Schalk Bezuidenhout talks about his first lead role in a romantic comedy in Soos Pynappel op Pizza, set to premiere on Valentine’s Day.
Made in South Africa
Noksie from The Mommy Club on the power of letting go
Noksie spills the tea on why she joined the show, filming, motherhood and the juicy drama of The Mommy Club S3. Stream from 15 February on Showmax.
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Tarryn Wyngaard gets romantic in Gebokste Liefde
Tarryn Wyngaard talks about starring in her first romcom, Gebokste Liefde. Stream the movie from 7 February on Showmax.
Made in South AfricaTiek Tok Boem!
Tiek Toek Boem! takes a deep dive into the world of Afrikaans TikTokers who are pushing the platform to new – and often disturbing – levels. Stream from 18 February on Showmax.
Made in South Africa