South Africans win the year-end binge-fest
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8 January 2020

South Africans win the year-end binge-fest

We’ve done a quick trawl of holiday viewing data to see if we could spot any trends in how people used their downtime. First off, top marks go to South Africa. The nation collectively viewed more than 100 years’ worth of video on Showmax over Christmas and New Year. 

More people than ever before got on the streaming bandwagon, and those who were watching streamed more than usual. The net effect was a 30% increase in viewing hours compared to the average seen in previous months.

When did we hit peak couch time? We thought the day after Christmas would see the most people retreating under a duvet to watch TV, but viewing activity actually maxed out on Sunday, 29 December.

What time of the day? It’s no surprise that evenings are the most popular time to watch TV, but interestingly, the peak over the holidays was earlier than we see during the rest of the year, hitting a high at 6pm.

Did people use the holidays to binge more than usual? Oh yes – there was a big jump in bingeing. For our most popular series, once people had locked on they watched on average more than 30 episodes of the same show over the holiday period. The peak binge by a single account was more than 200 episodes of the same show!

The most watched

The most-watched local genre? People can’t get enough of local reality shows, with a particularly strong showing from The Real Housewives of Johannesburg.

Which live sport got the most views? More people watched Wolves beat Manchester City 3-2 on 27 December (and all but end City’s title hopes) than any other game.

Which series genres were the most-binged? Comedy, medical drama and crime drama were all really popular binge destinations (people watching multiple successive episodes).  

What were the most-binged local series? The RiverBinnelanders and Getroud Met Rugby stood out in terms of the number of successive episodes watched. 

Any other content trends? People watched way more movies than usual, which could be a reflection of having more opportunities to sit still for several hours at a time. 

And how do the trends stack up around Africa? South Africans clearly take their leisure time seriously, with average hours per viewer up 21% compared to normal activity, while in Nigeria that increase was just 10%, and in Kenya an even smaller increase of 7%. 

Looking back over the year just finished, these were the most viewed series on Showmax in 2019 (in no particular order):

10 most-streamed international series on Showmax

  • HBO’s Euphoria
  • HBO’s Game of Thrones
  • HBO’s Chernobyl
  • Younger
  • HBO’s Big Little Lies
  • Vikings
  • Billions
  • The Girlfriend Experience
  • Siren
  • The Handmaid’s Tale

10 most-streamed South African series on Showmax

  • Trackers
  • The Real Housewives of Johannesburg
  • Being Bonang
  • The River
  • The Queen
  • Die Spreeus
  • Die Byl
  • The Girl From St Agnes
  • The Bachelor SA
  • Boer Soek ‘n Vrou

What’s next?

In the coming year, Showmax will be ramping up local content starting with The River S3 on 27 January, followed with Lockdown S5 on 30 January, coming exclusively to Showmax.

Hollywood will continue to feature strongly, with Ray Donovan S7 starting 20 January and more blockbusters like A Star is Born and Aquaman for movie fans. Our recently expanded Kids’ selection includes everything from Paw Patrol to Star Wars Resistance. Finally, 2020 will see more top-flight sport, including more football from major local and international leagues, coming live to Showmax.

This January, we’re watching

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Princess on a Hill is on Showmax

Princess on a Hill

Princess on a Hill is a compelling drama series that explores themes of power, ambition, and the cost of success. Stream from 7 November 2024 on Showmax.

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Brasse Vannie Kaap on Showmax

Brasse Vannie Kaap

Brasse Vannie Kaap is a documentary about the iconic, game-changing 90s group who helped make hip hop South African. Stream now on Showmax.

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Soft Life on Showmax

Soft Life

Soft Life follows Owami who enters into the secretive world of high-society companionship. Stream from 18 November 2024, with new episodes every Monday.

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Style Magnate on Showmax

Style Magnate

Style Magnate is a Nigerian Showmax Original following 20 designers vying for a life-changing prize. Stream now, with new episodes every Friday.

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Subterranea on Showmax

Subterranea

Subterranea follows eight participants of a psychological experiment, trapped in an underground bunker. Stream now, with new episodes every Thursday.

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Nai-Rich on Showmax

Nai-Rich

Nai-Rich follows five influential Kenyans, giving a glimpse into the glitz and glam of their daily lives in the entertainment industry. Stream now, with new episodes every Friday.

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False Glory on Showmax

False Glory

Fake Glory is a three-part documentary series that delves into those moments when sporting figures did the unthinkable for personal gain. 

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Law, Love and Betrayal (LLB) is on Showmax

Law, Love and Betrayal

Law, Love and Betrayal follows a tough township lawyer who forces her way into a slick, family-owned firm in Sandton. Stream now, with new episodes every Thursday.

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Soft Life, coming to Showmax
Brasse Vannie Kaap, now streaming