Showmax sets sights on becoming the number-one streaming service in Africa with bold relaunch

15 November 2023

Showmax sets sights on becoming the number-one streaming service in Africa with bold relaunch

Eight years after entering the streaming market in South Africa, Showmax is gearing up for its biggest year yet. The African streaming service is relaunching in February 2024 with a brand-new look, new app, and entirely new product suite. This comes after the announcement of the partnership between Showmax and international media heavyweight Comcast’s NBCUniversal and Sky earlier this year.

The new Showmax will have three plans: Showmax Entertainment, Showmax Entertainment Mobile and the exciting Showmax Premier League. Powered by SuperSport and made for mobile users, Showmax Premier League is the first standalone Premier League mobile streaming service ever to launch in Africa and will take every single match of the world’s most popular football league to every corner of sub-Saharan Africa.

As it prepares for relaunch, Showmax released a first look at a completely refreshed logo and brand identity. “We can’t wait to share the new Showmax,” says Showmax CEO Marc Jury. “We have an incredibly powerful new technology platform, a bold brand that truly represents our driving spirit, and a content slate that is unmatched. No other streaming service in Africa can offer what Showmax is bringing to the table in the new year.”

Marc Jury Showmax CEO
Showmax CEO, Marc Jury

Showmax’s migration onto the global Peacock streaming platform means it’s ready to scale, and scale fast. The robust platform is used across the globe and is a leader in sports streaming, having successfully live-streamed the Super Bowl to more than six million users simultaneously.

Known for its track record of setting trends with Showmax Originals, Showmax will be ramping up its content slate across the continent in December in preparation for the relaunch. The diverse lineup includes its first 2D animation, Twende, about an adorable boda-boda driving pangolin, as well as second seasons of record-breaking bromance Adulting, smash hit reality series Kwa Mam’Mkhize and Nigerian hit Wura, not to mention the reunion of The Mommy Club. And that’s not all, with launches on the way for Convict Conman, a new true-crime series (from the producers of Devilsdorp, Rosemary’s Hitlist and Steinheist); Trompoppie, a murder mystery series set in the competitive world of high school drum majorettes; Nigerian legal drama Agu; first Nigerian Original feature film, School Run and reality series Sports Wives. Every Wednesday until 27 December, Showmax will also be releasing new episodes of their breakthrough CANAL+ co-production Spinners, the first African show ever selected for Canneseries.

Cantona James as Ethan in Spinners.
Cantona James as Ethan in Showmax Original Spinners

For fans of international content, the new Comcast partnership guarantees Showmax an ongoing supply of hit content, as the media giant owns the likes of Universal Pictures, NBC, Peacock, Sky, DreamWorks Animation and Telemundo.

Viewers can expect international titles on Showmax to radically increase in the new year, with December’s lineup already including The Super Mario Bros. Movie (the biggest animated opening of all-time, and the biggest global opening of 2023), Fast X (which was the #1 international opening of 2023), Emmy®-nominated Poker Face and King Arthur epic The Winter King. Already home to the three most nominated shows at this year’s Emmys®, Showmax will continue to draw content from Banijay, BBC, eOne Fremantle, HBO, ITV, Lionsgate, Paramount, Sony and Warner Bros, among others.

Showmax continues to go from strength to strength. It was recently named one of the RoW40 (40 Trailblazing Companies that are beating the West) by the New York based global non-profit Rest of World who said, “These emerging market pioneers are outmanoeuvring Silicon Valley.” Nigeria’s 2023 BrandCom Awards also recognised Showmax as ‘The Most Innovative On-demand Video Streaming Platform’, noting that, “The video streaming service has demonstrated exceptional creativity, originality, and innovation within the on-demand streaming industry”.

“Streaming in Africa is about to take off and we’re ready to change the game,” says Jury. “We have all the ingredients in place to become the number one streaming service for Africa.”

About Showmax

Showmax, launched in 2015 and available in more than 40 markets across the continent, is a leading African streaming service. It offers a unique combination of original African content, first and exclusive international series, popular movies, premium documentaries, the best kids’ shows as well as a mobile only product to watch the Premier League (PL).

Product summary

Showmax EntertainmentShowmax Entertainment MobileShowmax Premier League
All Premier League live matches + extra Premier League content
Series, movies, kids’ shows, documentaries incl. Showmax Originals, MultiChoice Originals, Paramount, NBC, HBO, Sony, BBC and more
Number of concurrent streams211
Mobile apps
Smart TV, laptop, Android TV, Apple TV apps
Maximum video resolution   HDHDHD
Downloads available for offline viewing 
(excluding live sport)
Data saving settings 

Original African stories by local talent

The Hot Seat on Showmax

The Hot Seat S1

The Hot Seat promises bold banter as some of Kenya’s biggest celebrities face the heat. Stream from 10 December, with new episodes weekly.

Original
/images/ke.svgMade in Kenya
Nairobi Bachelor S1 on Showmax

Nairobi Bachelor S1

Nairobi Bachelor follows the journey of young bachelors and singletons on a quest to find their perfect match. Stream from 6 December, with new episodes every week.

Original
/images/ke.svgMade in Kenya
Spooksoeker S1 on Showmax

Spooksoeker S1

When Warno Alberts turns 15, he suddenly becomes aware of ghosts in his dorpie – and it’s now his job to banish them. Stream now, with new episodes every Thursday.

Original
/images/za.svgMade in South Africa
4Play is on Showmax

4Play

4Play follows four men who, despite their chaotic personal lives, find friendship, love and perseverance in Nairobi’s concrete jungle. Stream now, with new episodes every Thursday.

Original
/images/ke.svgMade in Kenya
Tollie en Manila

Die Tollie & Manila Show

A bold talk show where SA celebs join drag queens Tollie Parton and Manila von Teez for an evening of conversation and games… in drag. Stream now, with new episodes every Monday.

Original
/images/za.svgMade in South Africa
The Station Strangler on Showmax

The Station Strangler

The Station Strangler is a true-crime documentary investigating the serial killer who is believed to have killed 21 young boys and one adult from the late 80s to the mid-90s on the Cape Flats. Now available to stream.

Original
/images/za.svgMade in South Africa
Black & Blue on Showmax

Black & Blue S1

Black & Blue, a Showmax Original police-based mockumentary series, now streaming, with new episode every Wednesday.

Original
/images/ke.svgMade in Kenya
Ubuthe Uzobuya on Showmax

Ubuthe Uzobuya

Ubuthe Uzobuya delves into the lives of couples torn apart when one partner abruptly disappears without explanation. Stream now, with new episodes every Tuesday.

Original
/images/za.svgMade in South Africa