8 January 2024
The new Showmax launching in February with an incredible content slate
African streamer bringing customers more African Originals and international hits than ever before.
The new Showmax is launching in February 2024 with a brand-new look, new app, and entirely new product suite. This comes after the announcement of the partnership between MultiChoice and international media heavyweight Comcast’s NBCUniversal and Sky last year.
In February, the streamer will be releasing a record 20 Showmax Originals from four African countries, a revamped international content slate, and the continent’s first standalone Premier League mobile streaming plan. More than 1 300 hours of new Showmax Originals will be released in 2024 across Africa so viewers will be able to watch an average of more than 3.5 hours of fresh local content on Showmax every day of the year.
The diverse launch lineup includes adaptations of two local bestsellers: Angela Makholwa’s serial killer thriller Red Ink, and international co-production Catch Me A Killer, based on the memoir of Micki Pistorius, South Africa’s first serial killer profiler.
Reality TV fans will be spoilt for choice, with Widows Unveiled; Sadau Sisters, led by Nigerian actress Rahama Sadau; Chocolate Kings, about male exotic dancers; Ghana-set dating show What Will People Say?; and new seasons of hits like The Mommy Club and The Real Housewives of Durban.
There’s also high school drama Youngins, from iEmmy nominees Tshedza Pictures; university drama Wyfie; an epic drama series set in Igboland, Cheta’m; crime drama Koek; comedy Ekhaya Backpackers; Nigerian documentary series Free Men; and new seasons of hits like Flawsome (Nigeria), Single Kiasi (Kenya) and ENO (Ghana).
Showmax will be releasing four films for Valentine’s Day: Forever Yena, Intlawulo and Matilda en Matthys from South Africa and The Counsellor from Nigeria.
For fans of international content, the MultiChoice and Comcast partnership guarantees Showmax an ongoing supply of hit content, as the media giant owns the likes of Universal Pictures, NBC, Peacock, Sky, DreamWorks Animation and Telemundo. Already home to the three most nominated shows at next week’s Emmys® and the TV drama winner at last night’s Golden Globes, Showmax will continue to draw titles from Banijay, BBC, eOne, Fremantle, HBO, ITV, Lionsgate, Paramount, Sony and Warner Bros. Discovery, among others, so viewers can expect international titles on Showmax to radically increase this year.
At launch, international highlights will include Mission Impossible: Dead Reckoning and Spider-Man: Across The Spider-Verse, two of the 10 biggest box office hits of 2023; the second season of Halo, express from the US; Lawman: Bass Reeves, from Yellowstone co-creator Taylor Sheridan and starring David Oyelowo in a Critics Choice- and Golden Globe-nominated performance; missing persons procedural Found, which was NBC’s biggest launch on Peacock yet; Neill Blomkamp’s #1 US box office hit Gran Turismo; and box sets of classic NBC comedies like The Office and Parks and Recreation. It’s also been confirmed that Season 2 of HBO’s House of the Dragon and the second season of the phenomenal HBO hit The Last of Us will be heading to Showmax in the future.
New international content like Mission Impossible: Dead Reckoning, Spider-Man: Across The Spider-Verse and Halo will be available in HD with Dolby 5.1 surround sound: one of the benefits of Showmax’s migration onto the global Peacock streaming platform. The robust platform is used across the globe and is a leader in sports streaming, having successfully live streamed the Super Bowl to more than six million users simultaneously, so positions Showmax as ready to scale, and scale fast.
“2024 is a big year for Showmax,” says CEO Marc Jury. “We will be kicking it off with a content slate packed with world-class entertainment from the world’s biggest brands plus more African Originals than ever before and the first ever mobile Premier League plan for Africa.”
Over and above the heavy-hitting entertainment lineup, the new Showmax is launching the continent’s first standalone Premier League plan. Showmax Premier League will live stream frall 380 matches, all the goals and all the unmissable drama of the world’s most popular football league – and all on mobile. Showmax Premier League will give individual mobile users in 40+ markets in Africa exclusive live access to every Premier League match, as well as in-depth analyses, highlights and an extensive library of Premier League content on their mobile devices. Powered by SuperSport, Showmax Premier League can be bundled with the Showmax Entertainment plans.
The new Showmax will have three plans: Showmax Entertainment, Showmax Entertainment Mobile and Showmax Premier League Mobile. Details on pricing and launch dates will be revealed soon.
Ends.
About Showmax
Showmax, launched in 2015 and available in more than 40 markets across the continent, is a leading African streaming service. It offers a unique combination of original African content, first and exclusive international series, popular movies, premium documentaries and the best kids’ shows, and will soon offer a mobile-only product to watch the Premier League (PL). For PR queries around the Showmax relaunch, please contact:
Laura Cooke
Showmax: Head of PR and Communications
Laura.cooke@multichoice.com
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