Showmax Premier League hijacks Matchday Live

16 August 2024

Showmax Premier League hijacks Matchday Live

In an awkward live conversation with Manchester United legend, Eric Cantona – in his debut appearance on Matchday Live – host Julia Stuart and Owen Hargreaves attempted to placate the notorious Red Devils’ captain. Their efforts were in vain, as the Frenchman eventually tired of the conversation and stormed off the set. He offered a rambling monologue about revolution as his parting shot.

Stuart says, “What can you and the millions of Manchester United fans around the world expect; what will be unfolding as the season progresses on their television sets?”

Eric Cantona on Showmax Premier League

Cantona sarcastically chuckles and says, “television” a few times before standing and removing his microphone, jacket and tie, and proceeding to deliver a concluding monologue to camera:

“We call this the beautiful game but how many people in this world do not even own a television. What of them? How do we sell this to them? To be truly beautiful as a game, it should be everywhere. Should not be stuck on a wall or just in a bar. It must fly. And my friends, no one should believe that the Premier League is out of their league. And this marks the beginning. The revolution has begun.”

As he walks off-camera, we hear Julia Stuart asking Owen Hargreaves, “what must I do?”, before the broadcast cuts to a test pattern.

The show returns after the ad break with what appears to be a Cantona-led pirate broadcast.

Cantona defiantly declares, “The revolution will not be televised; the revolution will be live.”

In what is possibly the greatest live TV stunt ever staged, Showmax.com revealed to all 44 of its African markets – simultaneously, via linear TV, its streaming platform and YouTube Live – that football will never be the same again. Quite literally, because it has the most compelling Premier League offering in the world.

Eric Cantona on Showmax Premier League

GSMA Intelligence data suggests there are more than half a billion unique mobile subscribers in sub-Saharan Africa, alone. This is seven times greater than the predicted number of television sets in the same region (74.76m according to Statista.com).

Hundreds of millions of people will finally be able to consume the greatest football league on the planet, for a fraction of what it costs to attend a live match in England, while cheering on hundreds of African players, in real time.

It’s the Premier League in your pocket. Welcome to the revolution!

How much does Showmax cost?

CountryShowmax EntertainmentShowmax Entertainment MobileShowmax Premier LeagueShowmax Entertainment + Premier LeagueShowmax Entertainment Mobile + Premier League
South AfricaZAR 99ZAR 45ZAR 69ZAR 140ZAR 99
NigeriaNGN 3500NGN 1600NGN 3200NGN 5400NGN 4000
Kenya KES 650KES 300KES 500KES 1000KES 700
NamibiaN$ 99N$ 45N$ 69N$ 140N$ 99
BotswanaBWP 70BWP 36BWP 55BWP 110BWP 80
GhanaGSH 59GSH 27GSH 55GSH 105GSH 75
TanzaniaTSH 12000TSH 7300TSH 9800TSH 19800TSH 15000
UgandaUGX 19000 UGX 11400UGX 15200UGX 31200UGX 24000
ZambiaZMW 110ZMW 90ZMW 70ZMW 175ZMW 135
Rest of AfricaUSD 5USD 3USD 4USD 8USD 6
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